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The external research expert AqRate tested different campaigns on Recognition and Attribution. The results are very high! 60% of the research panel saw the Magixx campaign. Of those that saw the campaign, 72% could attribute it to the right advertiser.
Since the era of Magazines, ads are seen as an integral part of the medium. There is even a positive sentiment towards them.
Local editors are perceived as very qualitative. Magazines have always been perceived as positive due to the strong journalistic character and interesting content.
Ads in magazines aren't only for the show. because there are not to many ads within one edition, the clutter is minimal. it shows in the results, as 3 our of 4 say they discovered a new product or brand while reading a magazine.
Ads in magazines also deliver direct impact. 1 out of 2 respondent state they have visited the website of a brand they show an ad from in a Magazine.
*Source: Magixx Posts test Trackers ; 2021-2022 (by AqRate)